CAMPAIGN SUMMARY
BACKGROUND+
GOALS
The cultural epicenter of 2011 European Culture Capital was going to be under construction until the opening ceremonies. We needed to create a concept which transformed this previously industrial warehouse into a cultural center for promoting the upcoming events and draw in the public's interest.
CAMPAIGN
ELEMENTS
RESULTS
Experience Logomo campaign and the cultural centre has received wide attention from Finnish mainstream media and the campaign has received awards both nationally and internationally.
over 240.000
Visits to Logomo during 2011
over 99%
Utilization rate for the space on the opening musicals
200 million euros
Estimated financial impact of the European Culture Capital 2011 activities
AWARDS
Vuoden Huiput 2010
The Best of the Year competition, Silver in Digital Design category
KIAF 2011
Kiev International Advertising Festival , Gold in commercial websites category
ADC*E 2011
Art Directors Club of Europe, Nominee in Interactive media: Websites
The FWA 2011
Site of the day
Red Apple 2011
Moscow International Advertising and Marketing Festival, Gold - Interactive Tools/Best Site of the Brand
Golden Drum 2011
Finalist - Digital category
Lovie Awards 2011
Shortlisted - Online Advertising category
Cristal Festival 2011
Shortlisted - Cyber & Mobile Cristal
Davey Awards 2011
Gold - Gold: Websites/Online Marketing
TEAM SATUMAA
Project supervisor: Marko Edfelt
Art Director: Juha Saarinen
Copywriter: Jari Salonen
Account Director: Minna Koivurinta
Planner: Matias Mero
Developer: Jukka Kokko
Partners
Also Starring: Nalle Sjöblad, Petteri Lehtinen and Mikael Gustafsson
Viidakkorumpu 2.0: Rani Salminen and Jari Liitola
CLIENT
Logomo is the main venue for the Capital of Culture year. It is located right next to the Turku city centre and the main railway station. Exhibitions and major performances provide unique experiences throughout the year. The venue will also host a café and a 2011 shop.
More information: www.logomo.fi
Client-side team
Heikki Hartela, Katja Tuomola ja Kati Kuoksa
HI, WE ARE SATUMAA
Satumaa was founded in 1996 and currently has offices in Helsinki and Turku in Finland. We employ 35 people and are ranked within the top ten Finnish advertising agencies. We have solid financial base with the highest credit rating (AAA) and our growth from last year was 30%. We provide a variety of industries full range of services from strategic consulting and brand building to direct response, online & mobile marketing executions. Our approach is customer-centric with strong emphasis on digital engagement.